Vibia unveils, at the heart of its new showroom, a palette of 23 colors in light, dark, neutral, vibrant and muted tones. Produced in collaboration with the Swedish design studio Note Design Studio, “Chromatica” is designed as an inspiration tool for architects and interior designers.
Create a poetic light
It is in its new headquarters in the suburbs of Barcelona that Vibia unveiled its new collaboration with the Swedish design studio Note Design Studio. As a wink, “Chromatica” was applied to the 1st collaboration between Vibia and Note, the “Musa” lamp. At the heart of the showroom, hung on a wall, stand 23 examples of this lamp, available in 23 colors that make up the new palette.
“Chromatica” is inspired by nature and the materials used by professionals in architecture and interior design: stone, cement, metal or brick. So many surfaces that offer them the possibility of translating their ideas into sensations by associating clear and luminous tones, neutral and matt colors, or by producing monochromatic designs. Because “Chromatica” shines beyond its 23 colors: “it is a platform that offers endless creativity”, it is a “toolbox to use to create a space” explains Cristiano Pigazzini, Director of Note Design Studio.
Inspire professionals
In order to appropriate the nuances of “Chromatica”, Vibia and Note Design Studio offer “Zoom In Zoom Out”. A visual resource that concretely presents the use that can be made of the 23 new colors. As Sanna Wålhin, decorator of the Swedish studio explains, “Chromatica’s 23 colors were selected to be compatible with current architectural materials, so it makes sense to present these associations in a constructed landscape”. Because each of the 24 compositions presented merges 3 shades from the “Chromatica” range and a Vibia luminaire to form a landscape that is both real and artificial.
A seat that unites
Since December 2018, Vibia has taken up residence 20 minutes from downtown Barcelona. Its brand new 16,000 m² head office brings together the brand’s offices, showroom and assembly plant. A space that promotes collaboration between Vibia and professionals in architecture and interior design.
This building is in the image of the Spanish brand since the light is omnipresent. In the entrance, the Fransesc Rifé design studio plays with natural light. The pink wood claustra, swept by the Catalan sunlight envelops the reception area and guides to the upper floor. The showroom, with an area of 2,000 m², showcases the architectural and decorative role of artificial light.
This new Catalan headquarters also advocates collaboration between departments. Indeed, the architectural firm Saus Riba Llonch and the interior designer Carlota Portavela bring together the brand’s offices and its assembly plant. Proximity dear to the general manager Pere Llonch.
Rémi de Marassé
