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The ODP Letter N°671

Week of 11.10.2022


Great and beautiful week for creation, whether it is architectural, design, craft or graphic. An exceptional event, to which the odp X intramuros invites the first seventeen interested by simple request to catalyzes several of these areas: the Paris Shop & Design Prize for which 19 Parisian finalists are looking forward to the evening next Monday.

In partnership with Le French Design, the Paris Chamber of Commerce and Industry, with the aim of demonstrating that design is a lever for Parisian businesses, has launched this call for projects to allow a merchant to be accompanied by an architect-designer for the renovation or creation of his sales space.

The aesthetics, the functionality of the design, the ergonomics at the service of the customer experience, the accessibility and the relationship to the city and, for the first time, the consideration of the environment and sustainability in the design and the works, led to the pre-selection of which we deliver you the teaser below.

It’s your turn to bet on the winners!


So, enjoy and above all, take care!

Tuesday, October 11th


Print Folie in Paris – 09h / 12h

Press presentation of the Double J x The Socialite Family collaboration, a meeting between the profusion of Milanese style and Parisian timelessness. Capsule collection around strong prints for furniture, lighting and decorative accessories. With the presence of J.J. Martin and Constance Gennari.


The Socialite Family⎢12 rue St-Fiacre – Paris 2 (M° Bonne Nouvelle)


Committed hospitality – 09:30

EquipHotel 2022 press conference on committed hospitality.

What are the consumer trends for the hotel and restaurant industry? The new needs and new types of experiences that the show promises in November.

Focus on the state of the hotel and restaurant sector in Italy by Luigi Ferrelli, Dir. ICE, and on the restaurant industry of tomorrow (10-year projection) by Marc Grandmougin, CEO of Resto France Expert.


Consulate General of Italy⎢5 bd Émile Augier – Paris 16 (M° La Muette)



Omexco – 09h45 / 10h

Professional breakfast and guided tour for the press, around exhibitors including Omexco – Fine Belgian Wallcoverings – for the presentation of the 2022 collections and new exclusive 2023 wallcoverings, or the CELC (linen and hemp).


Atelier Richelieu⎢60 rue de Richelieu – Paris 2 (M° Bourse)



The CHIC ! – 10h

Press opening on accreditation of the exhibition of the Mobilier national ” Le CHIC ! Decorative arts and furniture from 1930 to 1960″ (12-10/29-01-23).

Nearly 200 works from the collections of the Mobilier national to revive the essence of French “Chic”.

Visit by Hervé Lemoine, President of the Mobilier national, in the presence of Emmanuelle Federspiel and Gérald Remy, curators of the patrimony and Vincent Darré, scenographer of the exhibition.


Le Mobilier national⎢42 av. des Gobelins – Paris 13 (M° Les Gobelins)



Frühstück #47 – 11am

47th Frühstück – monthly breakfast – materiO’ as part of the Rendez-Vous de la Matière, exceptionally open to all.


Register at


Atelier Richelieu⎢60 rue de Richelieu – Paris 2 (M° Bourse)



The Library’s “Little Treasures” – 1:00 pm / 2:00 pm

A moment of grace at lunch: the discovery of a work from the MAD library. One hour presentation of a new, remarkable or particularly interesting work accompanied by other documents to better understand it.

This week, “Les recueils de modèles de décoration Art Nouveau”, portfolios offering models for artists at the turn of the 19th and 20th centuries, constituting a set of 60 color plates collected by the architect-decorator Henry Guédy in 1905.


Registration here


MAD⎢111 rue de Rivoli – Paris 1 (M° Palais Royal)



Les Rendez-vous de la Matière + fair(e) – 1pm / 7pm

8th edition of the Rendez-vous de la Matière + fair(e) (11/12-10) in an immersive, eco-responsible and sustainable scenography, signed by the Dutch agency MVRDV with the architect Sophia Goigoux-Becker,
which stimulates the imagination, reveals the potential of materials and highlights the excellence of the exhibiting designers.

The “fair(e)” course is dedicated to manufacturers, craftsmen and material designers who experiment with new applications of their know-how in the field of architecture and design.


Registration here


Atelier Richelieu⎢60 rue de Richelieu – Paris 2 (M° Bourse)



Glass as a raw material for the architect – 1:15 pm / 2 pm

Conference of the RDV de la Matière and its partner French Craft Guild with Aurélien Birebent, co-founder of Arthylae and Thomas Arnal, designer at La Compagnie du verre, alongside Dominique Rat, partner, and Manuel Sismondini, resp. facades, Renzo Piano Building Workshop and Aurélie Kostka, CEO of Ateliers Bernard Pictet.


Registration here

Conference program here


Atelier Richelieu⎢60 rue de Richelieu – Paris 2 (M° Bourse)



Archistorm OFF tour – 2pm

On the occasion of Les Rendez-vous de la Matière + fair(e), tour of the exhibitors’ showrooms in the streets adjacent to the show. Guided tour of Maison Duchénoy, Le Lab’ Sotexpro, Material Curator – RDAI: new materiality and art direction consulting service and Toulemonde Bochart.





Autopsy of a toothpaste tube – 15h

Conference RDV de la Matière, with a title that is certainly a bit abstruse, but where materiO’ tries to demonstrate how useful, even essential it is to know how to observe matter and to “converse” with it, in order to be able to use it wisely and sublimate it.


Registration here


Atelier Richelieu⎢60 rue de Richelieu – Paris 2 (M° Bourse)



MuMo – 4pm

Official opening of the MuMo, Mobile Museum founded by Ingrid Brochard to make contemporary art accessible to those who are far from it (11/15-10).
The current exhibition “Battre la mesure” is from the collections of the FRAC Pays de Loire is exposed to Piacé le Radieux! Open house Saturday Oct. 15


Parking for the village hall⎢ Piacé 72



Flax and Hemp, sustainable solutions for architecture and the home – 16h15 / 17h

Conference Flax and Hemp, sustainable solutions for architecture and the home – exploring the possibilities, with Brice Roussel, resp. Materials and Innovation, CELC
and Hervé Munck, background. and CEO, ARKETEX.
Atelier Richelieu⎢60 rue de Richelieu – Paris 2 (M° Bourse)



Cocktail Matter – 7pm

VIP Cocktails (11/12-10) of the 8th Edition of the Rendez-Vous de la Matière + fair(e).

By invitation.


Atelier Richelieu⎢60 rue de Richelieu – Paris 2 (M° Bourse)

Wednesday, October 12th

66th Salon de Montrouge – 09:15

Press opening of the 66th salon de Montrouge (13-10/01-11), working for the democratization of contemporary art.


The Belfry⎢2 pl. Émile Cresp – Montrouge 92 (M° Mairie de Montrouge)



Bernardaud – 09h30 / 19h

Exceptional sale of Bernardaud porcelain (12/15-10), jewelry, tableware, gifts.


Salle Gaveau⎢45 rue La Boétie – Paris 8 (M° Miromesnil)



“In the folds of time” – 10am / 4pm

Press preview of the exhibition “Dans les plis du temps” (13-10/04-11) which brings together a selection of 12 works by the space and light sculptor Félicie d’Estienne d’Orves and the sculptor Gabriel Sobin. Conversation about matter and time.


The Spaceless Gallery⎢7 rue St-Claude – Paris 3 (M° St-Sébastien-Froissart)



Meeting with the Basque Design – 10am / 8pm

Meetings (12/13-10) with eleven manufacturers of furniture and textile coverings, Basmat, B.lux, Daisalux, DVELAS, iSimar, Kana, Logos, Novadecor, Ofita, Q+D and Valyrio, tasting of Basque gastronomy in an ephemeral pop-up featuring their new collections.


Registration here


Joseph⎢7 rue Froissart – Paris 3 (M° St-Sébastien-Froissart)



Return of stone to the city – 1:15 pm / 2 pm

Conference of the RDV de la Matière and its partner French Craft Guild with Kévin Joly, dir. fond. of i-Craft, along with Borina Andrieu, director of Wilmotte & Associés and member of the board of directors of the Verrecchia Endowment Fund, and Antoine Santiard, Associate Architect, H2O Architects.


Registration here


Atelier Richelieu⎢60 rue de Richelieu – Paris 2 (M° Bourse)



Discovering wood materials – 1:30 pm – 3 pm & 4:30 pm

Workshops within the framework of the Woodrise 2022 Meetings,, “Discovering wood” led by carpenters and wood professionals.


Registration here


La Planche⎢32 rue Permentade – Bordeaux 33



The Architecture of Dorte Mandrup – 17h

Lecture – in English – on Dorte Mandrup’s architecture by Lars Johan Almgren, senior design architect and representative of Dorte Mandrup.


Le Bicolore⎢142 av. des Champs-Élysées – Paris 8 (M° Étoile)



“In the folds of time” 6pm / 9pm

Opening of the exhibition “Dans les plis du temps” (13-10/04-11) imagined with the curator Sean Rose; a cosmic dialogue around the work of Félicie d’Estienne d’Orves, multimedia artist, on our relationship to infinity and the works of Gabriel Sobin, stone sculptor, inspired by oriental philosophy.


The Spaceless Gallery⎢7 rue St-Claude – Paris 3 (M° St-Sébastien-Froissart)



Reuse Boil – 6:15pm / 7pm

Round table of the RDV de la Matière on the ebullition of reuse with Amandine Langlois, co-founder. of Pierreplume: the opening of possibilities for the medium and small scale, alongside FabBRICK, Noma and Hors Studio…


Atelier Richelieu⎢60 rue de Richelieu – Paris 2 (M° Bourse)



The Attractiveness of Woodworking Professions – 6:30 pm

Afterwork within the framework of the Woodrise 2022 meetings organized by the Club Oui Au Bois with the CNDB on the theme of the Attractiveness of the wood professions.

With Sylvain Reina, carpenter in design office, ARTEMIS Engineer, Victor du Peloux, architect and co-founder. of a third place dedicated to wood, La Planche and Sophie Lecomte, designer and carpenter, La Maison Lecomte.



Registration here

La Planche⎢32 rue Permentade – Bordeaux 33



From the field to the yard – 6:30 pm

Opening of the exhibition “From the field to the building site, the revolution of a straw bale
(13-10/15-12) by the French Network of straw bale construction (RFCP).

A didactic approach to raise awareness and understand that straw has its place in the world of building, for a healthier, more natural environment.


Galerie de la PermArchitecture⎢95 bd Beaumarchais – Paris 3 (M° St-Sébastien-Froissart)



Nature imagined – 7pm

Talk in English – as part of the exhibition “Place: Dorte Mandrup, Architecture and Landscape in Symbiosis – with Dorte Mandrup and ReD Associates, a strategy consulting firm specializing in applied human sciences, for a discussion on the changing relationship between humans and nature. What shapes it, the story, the art, the design. Cocktail.


Register with:


Le Bicolore⎢142 av. des Champs-Élysées – Paris 8 (M° Étoile)

Thursday, October 13th

Formel, industrial designer craftsman – 09h30

Press presentation of Habitat Design Lab around Formel, a Parisian design studio founded in 2019 by Nicolas Mérigout, artisan designer and Timothée Concaret, industrial designer, which creates and manufactures furniture from local and recycled materials.
A selection of timeless, sleek and durable chairs in ultra-limited quantities (>15-11).


Habitat République⎢10 pl. de la République – Paris 10 (M° République)



Alex and Marine – 09h30 / 16h

Meeting with Alex and Marine, a duo of illustrators who have been tattooing the walls of stores, hotels and apartments with felt-tip pens for over ten years.

Presentation of the first collection of wallpapers in limited editions, ultra graphic, and made in France.


Alex et Marine⎢6 rue de Montmorency – Paris 3 (M° Arts et Métiers/Rambuteau)




International Fashion, Photo & Accessories Festival – 4:30 pm / 9 pm

Official opening ceremony of the 37th edition of the International Festival of Fashion, Photography and Accessories of Hyères (13/16-10) at the Villa Noailles.
Dj set, Jean-Biche, official speeches, surprise concert, projection, excerpt from “Grace, Merit and Freedom”, a documentary film by Karim Zeriahen on Marie-Laure de Noailles. Cocktail.


Complete program here


Villa Noailles⎢Montée Noailles – Hyères 83



Architecture and Heritage – 5pm

Press opening, with accreditation, of the exhibitions “Pierre-Louis Faloci. Une écologie du regard, Grand prix national de l’architecture 2018”, “Patrimoine en Mouvement. Building a sustainable future”, in partnership with the Fondation du patrimoine and the “Global Award for Sustainable Architecture” exhibition presenting the 2022 winners.



Cité de l’architecture et du patrimoine⎢1 pl. du Trocadéro – Paris 16 (M° Trocadéro)



Archifictions – 5pm / 9pm

Opening of the exhibition “Archifictions” by Wai-Ming Lung (14/23-10), architectural paintings, imagined as a series of short stories, which tells Hong Kong, Tokyo and Marseille through the words of Danny, Tetsuo and Stephane. Stories that revolve around CREE, the contraction of “Concrete” and “Tree”, an artistic creation, but also a fossilization of nature in the form of a garden of bronze and stone. As part of the Uptown Art & Design Tour.


Uptown Gallery⎢8 rue de Namur – Brussels



How are the graphic designers doing? – 6pm / 8pm

Round table discussions, as part of the “Vive le graphisme!” exhibition and the publication of the Graphic Design Manual, organized and moderated by Silvia Dore, graphic designer and head of the Alliance France Design (AFD). With Michel Bouvet.
Graphics are everywhere in our daily lives: everyone buys canned goods and watches TV. With Cléo Charuet/Cleoburo (Monoprix), Étienne Robial (Canal+).
A horizontal collaboration between graphic designers and clients. With Michael Amzalag and Mathias Augustyniak (M/M Paris).
Rethinking graphic design education. Through unpublished archives and in-depth research on the Global Tools project/movement (counter design school in the 1970s). With Nathalie Bruyère (Isdat), Diane Boivin (Stéréo buro) and Léa Debusschère (former student of EnsAD).


Gallery Le 55⎢55 bd St-Germain – Paris 5 (M° Maubert-Mutualité)

Friday, October 14th

“Architectures to live in

7th edition of the National Architecture Days (14/16-10), under the theme “Architectures to be inhabited”. To help the general public (re)discover architecture and its professions, from major emblematic projects to everyday buildings, through a rich program of more than 1,200 activities: urban walks, debates, film screenings, exhibitions, site visits, open houses, etc.

This year, the projects made with biosourced materials, which are more respectful of the environment, illustrate the new challenge that architects have to face today: building in a less energy-consuming and greener way.


Program here



Immersion/s – 08h / 21h

Immersion/s, a new exhibition of know-how and exceptional crafts (15/17-10), an initiative of the FAFCEA, the Training Insurance Fund for Managers of Artisanal Companies, which aims to disrupt the codes of existing exhibitions and transmit a different vision of crafts, focused on the creation of original pieces.

A sharp selection of about twenty creators and craftsmen with unique know-how, through works of high technicality.
Program and scenography, developed on 4 levels by Excellsens, for a unique atmosphere, conducive to dialogue and a new exchange between the creators and the public: innovative video installations, charity auction, round table on innovation.

Opening by invitation – 6:30 pm.


Registration here

FAFCEA⎢14 rue Chapon – Paris 3 (M° Arts et Métiers)



Three, two, one, go! When the city becomes a game – 09h / 13h

Mini Maousse Symposium 9. For the 2024 Olympic Games, Mini Maousse proposes to imagine convivial and family places around a multifunctional and inclusive module.
Introducing new free and outdoor sports practices, as well as active design, an urban and architectural approach that identifies spatial strategies to support a physically active lifestyle:

– Street outdoor, new practices with Thomas Riffaud, Jonathan Politur
– Active design and public space, new approaches with Nicolas Lovera,Gregory Mazureau
– Sport and Art, shifted views with Jean-Marc Huitorel, Laurent Perbos
– The Mini Maousse and Saint-Denis competition with Romain Lachens, Marine Oudard, Mounir Mehloul, Shems El Khalfaoui and Fiona Meadows.


Registration here

Cité de l’architecture et du patrimoine⎢1 pl. du Trocadéro – Paris 16 (M° Trocadéro)



International Fashion, Photo & Accessories Festival – 10am / 8pm

Opening of the exhibitions.

Participatory workshop, embroidery with Atelier Montex, Métiers d’art de Chanel (11am-7pm).

Masterclass: Glenn Martens, president of the fashion jury and guest of honor (5pm).

Masterclass: Pierre Debusschere, president of the photography jury and guest of honor, with Jessica Daly (6pm).

Fashion shows of the 10 designers competing for the Grand Prix of the Première Vision jury, for the Prix le19M, for the Mercedes-Benz Eco-Responsible Collection Prize, fashion show of the 10 designers competing for the L’Atelier des Matières Prize and Ifeanyi Okwuadi fashion show, Grand Prix of the Première Vision 2021 jury, with the support of CHANEL’s Métiers d’art: Maison Michel, Lesage (8 pm).


By registration only.
Villa Noailles & the Annex⎢Montée Noailles & 26 rue de Verdun – Hyères 83



Private Choice – 2pm/ 8pm

Opening (14/15-10) by invitation of Private Choice (16/23-10), a unique collection of art and design by more than 60 designers curated by Nadia Candet, in a historic apartment. With, among others, pieces by Bina Baitel, Pierre Bonnefille, Gaspard Graulich, Sebastian Herkner, Marion Mezenge, Mydriaz, Pinto X Pilati…
Private Choice⎢7 av. Franklin Roosevelt – Paris 8 (M° Franklin D. Roosevelt)

Saturday, October 15th

Genius Loci – 10am / 6pm

Genius Loci is a program dedicated to highlighting architectural heritage in conservation with contemporary creation.

2nd edition of Genius Loci (15/23-10) around the Art Deco masterpiece designed by the architect Auguste Perret in 1932, rue Raynouard, in Paris. The exhibition-experience “L’Appartement d’Auguste Perret”, curated by Marion Vignal, invites you to discover this builder-designer, decorator, great lover of sculpture, music, poetry, and lovers of owls and angels.

His neo-classical approach to reinforced concrete, the purity of his aesthetic with its ancient references, as well as his great themes of inspiration are celebrated through the works and installations, some of which have never been seen before, of 34 invited artists, from sculpture to perfume (Christian Biecher, Antoine Bourdelle, Aki & Arnaud Cooren, Shiro Kuramata, Robert Mallet-Stevens, Rick Owens, Pierre Yovanovitch?)

Registration here


L’Appartement d’Auguste Perret – 7th floor⎢51 rue Raynouard – Paris 16 (M° Passy/La Muette)



A utopia for the countryside – 2:30 pm / 6 pm

On the occasion of the Journées Nationales de l’Architecture (15/16-10) the exhibition “Une utopie pour les campagnes” presents the utopian project of Norbert Bézard and Le Corbusier imagined in the 1930s to develop the countryside: models, plans, archival documents, works of Norbert Bézard…


Association Piacé le Radieux, Bézard-Le Corbusier⎢Moulin de Blaireau – Piacé 72



Innovation and Arts and Crafts – 3pm

Conference with Anahita Vessier (Les Lauréats de l’Intelligence de la Main) ; Guillaume Dartois (FAFCEA) ; Philippe Huppé (Villes et Métiers d’art), André Fontes and Guillaume Lehoux (Studio Noir Vif) ; Magali Lancien (French Craft Guild) on the occasion of IMMERSION/S, the new trade show for exceptional know-how and crafts (15/17-10).


Registration here


FAFCEA⎢14 rue Chapon – Paris 3 (M° Arts et Métiers)



Another World – 3:30 pm / 7:30 pm

Opening of the solo exhibition “Un autre monde” by Marianne Anselin, jewelry designer and maker (15-10/12-11).


Galerie Objet Rare⎢11 rue Paul Bert – Paris 11 (M° Faidherbe- Chaligny)



Solids – 6pm / 9pm

Opening of the new exhibition of the Sinople Gallery, “Solids” (13-10/26-11) which brings together productions of Lætitia Jacquetton and Olivier Sévère gravitating around the moment when the material “takes”, when the fire, which gives life to stone as to glass, abandons the material, leaving it to its form.

Exceptional opening on Sunday, October 16 (2:00 pm – 6:00 pm) during the event “Un dimanche à la galerie”.


Sinople – Hôtel de Retz⎢9 rue Charlot – Paris 3 (M° Arts et Métiers)

Sunday, October 16th

Architecture tour – 3pm

Visit of Micro-architectures: Bulles Six Coques (J-B Maneval), Tértrodon (A.U.A), Hexacube (G. Candilis) etc. and architectural pieces of the course: house oblique Rampe Claude Parent, Lincoln Ronan & Erwan Bouroullec/Pascal Rivet…


Reservation required here


Association Piacé le Radieux Bézard-Le Corbusier⎢Moulin de Blaireau – Piacé 72

Monday, October 17th

Paris Shop & Design Award – 6:30 pm / 8 pm

The 8th edition of the Paris Shop & Design Prize of the Paris Chamber of Commerce and Industry (CCI), awarded to the jury chaired this year by Dorothée Melichzon, recognizes the most successful initiatives in terms of sales area design and public reception (under three years old) by pairs of shopkeepers and architects or designers in six business categories: Food; Fashion; Home, decoration; Well-being, health, beauty; Hotels, cafés, restaurants; and Culture, leisure, services to individuals
CCI Paris Ile-de-France – Hôtel Potocki⎢27 av. de Friedland – Paris 8 (M° Étoile)

Chaired in 2022 by Dorothée Meilichzon, architect-designer, the jury, composed of professionals from the liberal professions and the art and fashion trades – including Nelly Rodi, associate member of the Paris Chamber of Commerce and Industry, in charge of the creation, fashion and design sector, Olivia Polski, deputy mayor of Paris, in charge of trade, crafts, Eléonore Villanueva, director of the Paris Chamber of Commerce and Industry, and Nelly Rodi, associate member of the Paris Chamber of Commerce and Industry, in charge of the creation, fashion and design sector – will decide on the best way to present the award. Marketing, Communication and CSR of APSYS, Jean-Paul Bath, President of French Design, Nathalie Degardin, editor of APSYS’ website. head of Intramuros, Anne-Marie Sargueil, Director of the French Institute of Design, Corinne Menegaux, Director of the Paris Convention and Visitors Bureau (OTCP), Johannie Bouffier Hartmann, Vice-Director in charge of communication for the IDF Order of Architects, Nicolas Rebet, founder of the IDF Order of Architects. of Retailoscope, Thierry Conquet, President of the CFAI, Charles Znaty, President of the MEDEF Paris and Marie-France Zumofen, CEO of La Fabrique – selected the winners by taking into account the aesthetic dimension, but also the functionality of the space design, its ergonomics, the proposed experience, the accessibility, the associated services


In the Food category, the finalists are…

Le Café Nuances – 5 rue Danielle Casanova – Paris 1, Cinqsens Paris – 114 rue St-Charles – Paris 15 and Copains – 60 rue Tiquetonne – Paris 11

To discover here


In the category Wellness, Health, Beauty, the nominees are…

Bâton Rouge Paris – 50 rue des Francs-bourgeois – Paris 3, Ray Studios – 41 rue de Provence – Paris 9 and The New Me – 14 Villa Said – Paris 16.

An overview here


In the category Cafés, Hotels, Restaurants, the finalists are…

Drinks&Co Store – 106 bis rue Saint-Lazare – Paris 8, Forest – Moma Group – 11 av. du Pdt Wilson – Paris 16 and Le 39V – 39 av. George V – Paris 8

By here 


In the category of Culture, Leisure, Services to individuals, the nominees are…

L’Émile Mangas – 102 rue du Théâtre – Paris 15, la Librairie Boutique du Musée des Arts Décoratifs – 107 rue de Rivoli – Paris 1 (signed Mathilde Brétillot) and we are_ – 73 rue du Fbg St-Honoré – Paris 8

See here


In the Home and Decoration category, the nominees are…

Alki – 23 rue des Gravilliers – Paris 3, Marie Daâge – 12 rue de Tournon – Paris 6 and Métaphores – 5 rue de Furstemberg – Paris 6

Presentation here


And in the Fashion category, the finalists are…

Faguo Gare Montparnasse, 17 bd de Vaugirard – Paris 15, Forlife – 14 rue Froissart – Paris 3, Joseph Duclos – 54 rue du Fbg St-Honoré – Paris 8 and Smallable – 82 rue du Cherche-Midi – Paris 6

By here


With this prize, the winners promote and enhance their creations among professionals by benefiting from great visibility, with the support of major partners: City of Paris, Order of Architects in Ile-de-France, Office du Tourisme et des Congrès de Paris, APSYS, Maison & Objet.


To strengthen the attractiveness and international influence of the capital, the Paris CCI is developing specific actions to encourage brands and retailers to design renewed and inspiring sales spaces.

Paris is home to prestigious design, architecture and styling schools that train a large number of creative talents. At a time when digital technology is converging with other sales channels, it is more important than ever for the “physical” retail sector to seize this creative advantage to differentiate itself.

With this award, the Paris Chamber of Commerce and Industry wishes to raise awareness among the 62,000 Parisian retailers by demonstrating, by example, that design brings genuine added value to their business by revisiting the customer experience.

To seduce a versatile and over-informed consumer, brands have no choice but to offer innovative and differentiating shopping experiences… It is this abundance of commercial initiatives that Paris Shop & Design wants to reflect,” says Soumia Malinbaum, President of the Paris Chamber of Commerce and Industry.

In the age of cross-channel, convergence of information networks, click & collect… the physical point of sale is more than ever in interaction with its digital extension… To give maximum coherence to their messages, brands must script customer journeys, relying on the work of designers and architects, who know how to interpret this need Whether the customer buys or not, it must be successful “adds Gérald Barbier, 1st Vice President of the Paris Chamber of Commerce.

We capitalize, edition after edition, on this extraordinary creative bubbling that contributes to the attractiveness of Paris, a shopping destination par excellence ” underlines Nelly Rodi, founder of the Nelly Rodi agency.


Place your bets! Follow the results on the odp’s instagram on Monday evening, October 17

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