Until mid-July, La Grande Epicerie is exhibiting the new packaging concept for Ruinart champagnes: a second skin in cellulose fiber, recycled, which will replace traditional boxes.
This fall, Ruinart is making a strong commitment to sustainable development: the prestigious champagne house is discontinuing unitary boxes in favor of a 100% paper envelope, 100% recyclable, 9 times lighter and which makes it possible to reduce costs by 60%. GES compared to boxes.
Dubbed the “second skin case”, this novelty is currently on view in Paris at the Grande Epicerie, where it will be offered in preview from September 15 to October 15, before general marketing scheduled for December.
Imagined by the CHIC agency and the internal teams, the shape of this case, which seems to wrap around the bottle, recalls the positioning of a napkin, while also paying tribute to the Crayères. But it is the texture that surprises: close to drawing paper in its visual aspect, to the touch, it is very soft and supple, and above all very fine, while being slightly textured. However, it perfectly preserves the champagne from light, can quite be immersed in an ice bucket without crumbling.
An augmented paper pulp
To design it, the design teams worked on cellulose fiber with an English paper maker James Cropper, from Lake District, who has just celebrated the 175th anniversary of the manufacture, and who operates mainly in the luxury sector, and the manufacturer Pusterla 1880. It took two years of research and the study of 7 prototypes to achieve this hull, taking into account the following technical challenges:
– make the case impermeable to light (which can alter the wine, in particular for clear glass bottles). The paper party was thus enriched with a natural metal oxide which reinforces the opacity.
– protect the wine until tasting: the case is suitable for long storage in the refrigerator, and resistant to ice
This research is the extension of a first step with a box revisited in 2015 to be lighter (and therefore save paper). The second skin case is a new step in a policy of sustainable development, which will eventually see the total disappearance of the boxes.