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Paris Shop & Design: the winners of the 2021 edition

Since 2012, the Paris Shop & Design prize has been awarded to the best creations interior design of shops, hotels, restaurants, cultural venues. Chaired this year by designer Patrick Jouin, the jury selected a winner in October in the 6 categories in the running: Food; Well-being, Health, Beauty; Culture, Leisure, Services to Individuals; Hotels, Cafes, Restaurants; Home, Decoration and Fashion. Intramuros is a partner of this prize.

After several selection stages, the projects of 18 finalists were finally presented to the jury for the 6 2021 winners of the Paris Shop & Design Prize. The Paris Chamber of Commerce and Industry (CCI Paris) brought together experts in interior architecture, design, architecture, commerce and tourism to make their choice. The debates focused in particular on the character innovation of the project, the coherence between the layout delivered and the objectives of the activities, the aesthetic dimension, the exploitation, of the space, the ergonomics, the experience offered, the accessibility… The idea being to reward places promoting the attractiveness of Paris.

FOOD / Winners: Boutique Patrick ROGER / Pascal GRASSO (architect)


Once again, a Patrick Roger boutique was honored with this award, each of the projects being unique. Fitted out by the architect Pascal Grasso, this new shop located in the 6th arrondissement of Paris rue de Sèvres, offers its visitors a unique experience, where the chocolate shop merges into an art gallery: “Including art in a commercial space really makes it possible to give a new immersive experience. This prize celebrates my collaboration with Patrick Roger and the approach to breaking away from the usual codes of places of sale” confides Pascal Grasso. Dark colors and unique furniture, the architect has designed a boutique with a plant look, reminiscent of a forest.

WELL-BEING, HEALTH, BEAUTY / Winners: Maison GOUTAL Paris perfumery / Studio Démodé


Perfumery and cosmetics established in the luxury market, GOUTAL Paris reveals through this shop located rue De Bellechasse, a place with poetic and natural airs. Designed by the Démodé studio, the shop with golden and intimate touches offers a discovery of unique and very neat products. This little space has been redesigned in the initial codes of perfumery, a simple and direct tribute to the founder of the brand: “It is at this address that the designer, Annick Goutal, started creating her own perfumes in 1981. 40 years later, we wanted to bring this Parisian cocoon steeped in history back to life,” confides Anne Veyrard, Marketing Director of Goutal Paris.

CULTURE, LEISURE, SERVICES FOR INDIVIDUALS / Winners: La Chapelle XIV, Benjamin Belaga / Delphine Sauvaget


In the 18th arrondissement, art and design gallery, vinyl record stores and printing workshop are gathered, at the end of a courtyard, in a plural place called the Chapel XIV. Interior designer Delphine Sauvaget designed the layout decompartmentalized and open, facilitating movement from one space to another while keeping the very contemporary spirit of the place.

HOTELS, CAFES, RESTAURANTS / Winners: JO&JOE, Neel Tordo / Sandra Demuth and Caroline Bene-Combes (Interior designers)


With these 4 sites spread over France and Austria, JO&JOE (Accor group) offers a new version of the youth hostel, to be enjoyed alone, with groups of friends or large families, and fully integrated into the life of a neighborhood. Paris Nation’s winning JO&JOE site was fitted out and decorated by Sandra Demuth and Caroline Bene-Combes, both interior designers, for a result offering colorful common areas, including street art frescoes, and sleeping areas (dormitory or private rooms) more restrained. An anchored design dimension according to Neel Tordo: Design is at the heart of Jo&Joe and especially within Jo&Joe Paris Nation: a meeting place that is both warm and quirky with its urban design. This award is a success shared with the architecture studio D+B Interior Design and the owner Novaxia”

FASHION AND DECORATION / Winners: Maurice & la Matelasserie, Elie Gamblin / Antoine Lesur and Marc Venot (designers)


Finding your mattress has never been so comfortable! By designing the Maurice & la Matelasserie boutique located on rue De la Fayette, Antoine Lesur and Marc Venot offer customers an immersion in a high-end and intimate place. The visitor finds 3 spaces spread over two floors: the ground floor, where the luminous gallery which exhibits the mattresses and the workshop for making them are located, while the 1st floor with darker and subdued colors is dedicated to the exchange to personalize and find the perfect mattress. A hand-in-hand experience, articulated and made possible by careful design work. “We are delighted to have received this prize for the visibility it brings us, but we are especially delighted that such a concept, absolutely unique in the sale of mattresses, has been rewarded! says Antoine Lesur .

FASHION / Winners: Michel Vivien / Sophie Dries (interior designer)


The shoes are exhibited there like works on the wooden shelves of this store in the Faubourg Saint-Honoré. Large mirrors and blown glass wall lights adorn the place decorated and designed by interior designer Sophie Dries.
A place imagined and created as a team, the price of which is recognition for all: “This prize is particularly important for the entire team with whom we have built a lasting and rewarding relationship: the design curator Gilbert Kann and the craftsmen without whom our creations would not come to life. says Sophie Dries .

Maïa Pois