Intramuros is once again associated with the Paris Shop & Design competition, which rewards the fittings of Parisian showrooms, boutiques, hotel-restaurants made by designers and / or interior architects. Through this prize organized by the Paris Chamber of Commerce and Industry, the aim is to promote the contribution of these professionals for the attractiveness of businesses. The 2020 jury was this year chaired by Philippe Brocart, director of Maison & Objet.

Under the direction of Philippe Brocart, the 2020 jury debated fiercely for the selection of the winners of this edition of Paris Shop & Design. And the presence this year of designers like Tristan Auer, Dorothée Meilichzon and Ramy Fischler greatly enriched the discussions. Of course, the particular context of 2020 was implicit in the analysis of the files, and gives a particular color to this edition, knowing how much the sectors of the different categories (food, fashion, well-being, decoration, hotels and restaurants) have been (and still are) particularly tested. It is therefore the choice of consistency in the project, between the merchant’s words and the achievement that have been put forward, as well as the possible impact in terms of attractiveness and jobs on the district. The jury paid particular attention to the use of digital signage, to verify its relevance, as well as the choice of materials.

72 rue Philippe de Girard – 75018 Paris
Trader: Paul ZINDY
Designer: AKR architecture – Atelier Killian Roland

Here they make and sell cheeses and other dairy products. This project (which has integrated the Paris Design Guide 2020 of Intramuros) finds all its originality in the concept of transparency: showing the manufacturing at work, thanks to bay windows, by “going back to what is traditionally in the cellar “at street level. A big technical challenge for architects, to keep sobriety, a contemporary character in the layout while meeting very precise sanitary specifications.

7 Rue de Condé – 75006 Paris
Trader: Goh HIROSE
Designer: ARCHIEE – Kinoshita Yusuke

“En” in Japanese has several meanings, including that of a circle, and the name of this institute joins the holistic and personalized approach to the care it intends to offer, in a meeting between the French art of living and Japanese culture. The designer has of course played with the circle in the interior layout of the place, while increasing the number of personalized well-being spaces, between elegance and sobriety, but also rethinking the vaulted cellar in a daring layout.

A project carried out on several levels: in a covered rooftop, it was necessary above all to privilege the view, at almost 360 ° on Paris, and to keep this effect of surprise to the visitor who arrives on the floor after a long journey. Then it was also necessary to refocus on a smaller scale – a moment of sharing and gastronomic tasting – while leaving the possibility of looking up to admire the illuminated Paris by night. Or achieve a duality between an intimate space and a panorama. The transition takes place with sober furniture, in metal, a plant presence as an invitation to the outside which precisely avoids a too cold metal frame, and a too raw confrontation with the panorama.

Port de Javel bas – 750015 Paris
Trader: Nicolas Rome
Designer: Elisabeth Veit Architecture

It is the overall aesthetics and the urban integration of these places of sale rather reserved for professionals and usually pushed back to the outskirts that the jury wanted to salute unanimously. In a set of wooden and Corten boxes, the various warehouses are located on the banks of the Seine, without cutting off the promenade for passers-by.

It is now possible to apply for the next edition !