Thirty international partners, on Renson’s initiative, are joining forces to create an experience dedicated to outdoor living. The “NOA Outdoor Living” project, in the style of the biblical character, will bring together all facets of outdoor life in various garden scenes. An interesting pooling experience of products and services for an experimental site.
Along the Belgian highway E17, in Kruisem, in autumn 2021 the “NOA Outdoor Living” . Showroom or experience center, the NOA project aims to present the multitude of facets of outdoor life. “And for good reason, the showroom does not offer isolated products, but scenes. No individual pieces, structures and furniture put together at random, but global concepts”Says Hilde Baekelandt, concept manager of NOA. In fact, over nearly 10,000 m2, there will be a succession of gardens with swimming pool, walled town gardens, balconies and even penthouses: “This gave us the idea to give this building – at the impressive length of 380 m – the shape of an XXL-sized garden pavilion. ”, Explains Luc Binst, CEO of Binst Architects, in charge of the project plans.
A site dedicated to outdoor living