When Eberhardt, a specialist distributor of the most emblematic European household appliances and production professionals, opens a window in Paris, he does not envisage it as a simple place of sale but truly as a unique place for exhibition, demonstration and experience for its three high-end brands: Liebherr (refrigerators, freezers and wine cellars), Asko (cooking and washing) and Falmec (hoods).
The Alsatian house entrusted the design of this new project, the LiveStore Eberhardt, to the design and retail agency Messieurs. Nourished by the consultation of all the services of Eberhardt, Victor Boëda, designer and co-founder of the agency, has thus transcribed in this space of 175m2 a visual identity borrows from regional nods (revisited half-timbering between graphic lines and glass roof structures) and a layout that brings back the idea of life (green wall) within warm materials and very industrial products.
The LiveStore then invites from its window to a discovery and a complete experience of the products through a privileged journey in the company of experts, in order to make understandable the various very advanced technologies, to test the uses in real situation, to handle the devices in experience zones, and soon to repair them!
A concept that is both humble and generous which translates the desire to feel at home to choose the equipment truly suited to one’s needs. And a promise that also commits Eberhardt to professionals and the general public as a “brand of trust”, since it guarantees support after purchase (advice, accessories, maintenance, repair, etc.) thanks to its brands committed to the sustainability of their products (in their service life – 20 years – and the availability of spare parts – 15 years).
In terms of new purchasing habits, this connected, interactive and fun space brings real added value compared to sales platforms, as well as real reassurance in the face of cutting-edge innovation. Many events, meetings, artistic demonstrations around the products are planned to bring the LiveStore to life.
We like to receive at Eberhardt; with Monolith we have plenty
Innovation and use being at the heart of this new space, there is no better environment to discover and appreciate Monolith by Liebherr, which deploys up to 2.40m of extreme cold. Designed for the American market, Monolith is an integrated range of refrigerators, freezers and wine cellars, winner of the IF Design Award 2019. Now available in France, Monolith is to the fridge what the dressing room is to the closet!
Liebherr has in fact concentrated all of its most high-performance technologies in stainless steel cases with clean, timeless lines of German functionalism in the purest tradition, and which only serve to enhance and preserve the the most diverse foodstuffs. If a good design is innovative, discreet, honest, durable, thorough and respectful of its environment to say the least, then the efficient systems such as PowerCooling, HydroSafe or DrySafe drawers (homogeneous distribution of cold air with adjustable hygrometry depending on the food ), BioFresh, which extends the shelf life and freshness of food, SmartDevice remote control, SoftSystem closing damping (saving bottles from vibrations), or InfinityLight lighting (uniform and without heat release) make this set a new icon in the field!
Sandra Biaggi
