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Graphic design: New typographies

Art, not art? Typography is an art, a calligraphy made by hand, today with digital tools and no designer can contradict this evidence. Creating your own typeface is everyone’s dream. It is still necessary to know how to be remunerated then at the height of its creation.

If the great classics, Times, Helvetica or Garamond share the publishing market, more confidential are the new Yellow by Des Signes, the widactic by Samuel Accocebery for widactic, The New Alphabet by M / MParis developed between the MAD and the Musée d’Orsay, or the typo by Ruedi Baur developed in 2003 for the Cité Internationale Universitaire de Paris with Eric Jourdan.
The Newut Plain created by Baldinger served as the basic Latin typeface and was enriched by 57 characters from writings from different cultures from five continents to underline the unique multicultural aspect of the CIUP. Their formal appearance is similar to that of Latin characters so that they can be read as a Latin language alphabet. A random generator, the Letterror Mixer application, which can be configured by the user, makes it possible to automatically sprinkle a text or false text with specific characters without disturbing its reading, ”explains the Ruedi Baur studio on its site. The result is spectacular on the pediment of the Cité Internationale Universitaire, at the exit of the RER.

CIUP typographie de Ruedi Baur et Eric Jourdan, 2003.

From October 13, 2020 to January 10, 2021, the M / M duo (Michaël Amzalag and Mathias Augustyniak) stood out by taking over the Decorative Arts and Musée d’Orsay rooms through a double exhibition entitled From one M / Museum to another . An original route was organized on both sides of the Seine in the permanent collections of the two museums. The installation of M / M Paris at the Musée d’Orsay responded to their intervention at the MAD with a claimed baroque fantasy. Together they sign over 100 typefaces made from human faces that graphically fit into the universal primer system. Until October 3, 2021, they are invited to take part in their permanent galleries through a “double exhibition” entitled “From one M / Museum to another”. For more than 25 years, going beyond the traditional boundaries of the disciplines of creation and echoing the publication of the Volume II of M to M of M / M (Paris) , their monograph published by Thames & Hudson, they offer a route through their work using an original modular device.

« D’un M/Musée à l’autre », duo M/M (Michaël Amzalag et Mathias Augustyniak)

Élise Muchir and Franklin Desclouds of the Des Signes studio have created a new identity alphabet called “Yellow”, a linear, geometric and playful character, open and round. He became the voice of the Pernod Ricard Corporate Foundation, which moved from rue Boissy d’Anglas to set up on the garden level of the Grand Central building in Saint Lazare, SNCF warehouses refurbished by Ferrier Marchetti Studio and by NeM, Niney & Marca architectes. Their Yellow typo is used on communication documents, stationery, through the website, even in The crossing , the Foundation’s new journal. It is inscribed in tone on tone, on the walls of new Parisian spaces. The entire facade is dressed in the new alphabet, in mirror letters to mark the Foundation. A luminous sign skillfully embedded in the frames allows a respectful and efficient integration of the architecture, inviting to discover the exhibitions, the new bookstore and the future Café Mirette. All in green letters to further underline the brand’s commitment to eco-responsibility.

Typographie Yellow créée par Studio Des Signes
Fondation d’entreprise Pernod Ricard, typographie Yellow, créée par Élise Muchir et Franklin Desclouds du studio Des Signes

The widactic typeface, produced in March 2020 by Samuel Acocceberry for the widactic brand based in Versailles, reflects the spirit of this start-up. This very recent learning platform, facilitates connections, manages training sessions, facilitates the work of the trainer and promotes exchanges … Launched by Jean-Michel Campolmi, this specialist in educational workshops in the banking, insurance or security sector. telecommunications, was first of all looking for a designer to design the box for its autonomous wifi relay. Samuel Acocceberry ended up managing the overall design project, logo, graphic charter, identity up to the application and aesthetic coordination of interfaces with the UX / UI KUMBAWA! Design agency. “The rounded logo is reassuring. The punctuation elements are like seeds, metaphors of knowledge to be sown. The entire typo is coordinated with this punctuation detail. The connected box (Wicom) will be released in 2021.

Bénédicte Duhalde

WIDACTIC, typograpghie créée par Samuel Accoceberry