The announcement of the winners and the awarding of the prizes for the 9th edition of the Gainerie 91 competition were held on July 7. The theme of this edition was “luxury trinkets” and five prizes were awarded.
The Gainerie 91 competition, aimed at design students or young graduates, focused its 9th edition on the theme of “luxury trinkets” and more particularly on gifts, these small objects or attentions given free of charge for marketing purposes. Thus, the candidates had to slip into the skin of a luxury brand and imagine an original gift.
To choose the winners, the jury was composed of 9 professionals related to design and the world of luxury: Alissa Demorest, Editorial Director at Formes de Luxe, Sophie MerutVisual Merchandising Project Manager at Fred, Leonardo MaliziaAndré Fontes and Guillaume Lehoux, designers and co-founders of Noir Vif, Guillaume Henrio, Senior Purchasing Manager for Van Cleef & Arpels, Coraly Caponi,Designer in charge of Creation & Innovation at Gainerie 91, Delphine Eschasseriaux, Group Sales Director and CCO of Gainerie 91 and Thierry Lambert, Group Technical Director, Gainerie 91.
1st prize: Arthur Viviant for Petit cheval – École et Lycée des Métiers d’Art et du Design Auguste Renoir (Paris)
“Little horse is a playful and nomadic trinket. It will accompany you inside and outside to occupy your leisure time. My trinket reinvents the game “the little horses”, in its graphics, its rules and its use. It is composed of a wooden case, a soft leather board with silk-screen printing, which allows transportation, counters and two porcelain dice.”
2nd prize: Hugues Moreau for Egeria – École et Lycée des Métiers d’Art et du Design Auguste Renoir (Paris)
“Egeria breaks with the traditional codes of luxury by revisiting an everyday object. It enhances the precious bestiary in the eyes of the Boucheron house, by honoring its muse: Wladimir the cat, through a multipurpose gift, elegant, useful, and durable.”
3rd prize: Lucie Gonon for Horizon Hermès – Intuit Lab (Paris)
“We offer a new horizon to our customers with the Hermès miniature binoculars. Rich with a powerful heritage, this gift plays on Hermès codes with relish.”
Audience Award: Marine Jégo and Paul Chollet for Dóro – École de Design Nantes Atlantique
“This set of cutlery and its leather carrying case will accompany you on your travels, your picnics and during your lunches at the office. You no longer need to choose between functionality, comfort and aesthetics. It reflects both the elegance and the know-how of the House of Hermès. Durable, it is made from leather scraps directly linked to the production site of the most prestigious Hermès bags.”
Innovation Award: Benoît Vannier, Hourglass with variable flow, EDAA (Reims)
“Luxury trinkets are often refined and original objects. Focusing on the innovative aspect, the variable flow hourglass allows, thanks to its mechanism, to change the flow of sand and thus to be able to select different measures of time. The idea of mastering time as well as the careful finishes in both the leather sheathing and brushed metal, will transform a simple gift into a coveted object.”