With a somewhat outdated image, Camif fell into oblivion and went bankrupt in 2008. Above all a social enterprise, it was reborn from its ashes after a takeover in 2009, with a deep-rooted desire to engage in the sustainable home of tomorrow. In 2017, Camif pushes the cursor a little further and launches Camif Edition, a brand dedicated to eco-responsible design.
It was in 1947 that Camif was born. Imagined by Edmond Proust, the company aims to help teachers equip themselves during the difficult post-war period. In 1976, the first catalog arrived on the market with a proposal for furniture at competitive prices. Today, Camif still publishes products, while sourcing others from respectful French brands such as Lafuma Mobilier.
The first idea of Camif Edition is above all to think of collections in a collaborative and ethical way. The editor, accompanied by the style office Un Nouvel Air, highlights two identities for its collections of furniture and accessories: the first is based on rustic minimalism, a value still sure in France, and the second on contemporary style. timeless. These two families tend towards sustainability since the idea is to push the buyer to consume just and less by investing in accessible and solid products. And moreover, Camif became a company with a mission for more than a year, its way of demonstrating that the company is taking action, in particular through its commitment to have a positive impact on the environment. For this, the consumer brand is based on new production models using the circular economy as the main vector. It is thanks to a partnership with sixteen French factories, selected by region and according to local know-how, that Camif guarantees products manufactured on the territory.
Collection of materials, cutting, weaving, making, transport and distribution are taken into account to avoid the carbon impact as much as possible. So much so that the technical sheets of the products reference all the information on the origin of the manufacturing materials, the mileage between the factory and the farms and the possibility of recycling the product, among others. The textiles are either recycled (made from plastics fished out of the sea for example), or labeled organic for cotton and linen, the wood is PEFC certified or from sustainably managed forests. The paints used are generally solvent and VOC (Volatile Organic Compound) free.
Today, Camif Edition is setting up a partnership with a recycling sector in order to manufacture new eco-designed parts. The strong asset of the brand is to know how to surround itself with experts such as Secondly, French leader in the eco-design of mattresses, the technological institute FCBA, or Sofamo, furniture manufacturer from Charente and concerned about respecting the environment. . As you will have understood, Camif Edition constantly thinks about improving daily life and makes every effort to offer responsible offers to its customers.
Cecile Papapietro-Matsuda
