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News / BLACKDRESS, another way to communicate

BLACKDRESS, another way to communicate

[PUBLI] Succeeding in creating an image of the setting you decide on and of the way to communicate with the target is the objective of Blackdress.
Created by Chantal Gemayel, the communication agency now supports brands like Breitling Qeelin, Ulysse Nardin and Corkcicle.

For many people, the press secretary’s job is not very meaningful. However, it is thanks to personalities like Chantal Gemayel that a brand can develop its notoriety, be visible in the media and work on its image to create desirability. “Nothing predestined me for this career. I went to business school, then managed marketing and communication teams, but I have always been attracted to the media and digital. After a long reflection, I left everything to create my agency. “

Called Blackdress, the agency is located in the Place Vendôme district of Paris and has an office in Geneva. Its strong point: to favor human relationships and the values conveyed by the brands. “The best fine example is my closest colleague for 7 years, Jennifer Mahevo. We got to know each other at business school and form a very complementary duo! “.

The agency’s motto? “Some have hopes and dreams, some have ways and means” (“Some have hopes and dreams, others have goals and means )

Brands managed year round by BLACKDRESS (non-exhaustive list)

watches BREITLING : Since its creation in 1884, its high-precision watches and its pioneering role in the development of the chronograph have earned Breitling worldwide renown. Famous for its innovative spirit, the brand has gained notoriety in the fields of science, sport and technology. Breitling creates its own movements in its workshops; each of the brand’s watches is made in Switzerland and has the status of chronometer certified by the Swiss Official Chronometer Testing Institute (COSC), an undeniable guarantee of quality.

Jewelery QEELIN : Since its launch in 2004, Qeelin has created models rich in cultural meanings and reinterprets traditional symbols through designs that breathe new life and modernity into Chinese heritage. Qeelin is part of the Kering Global Luxury Group.

watches ULYSSE NARDIN : Founded by Mr. Ulysse Nardin in 1846, the Ulysse Nardin brand has written some of the most beautiful chapters in the history of Haute Horlogerie. The brand first owed its fame to its links with the marine world: its deck chronometers are among the most reliable ever designed and remain highly prized by collectors around the world. A pioneer in avant-garde technologies and the use of innovative materials such as silicon, Ulysse Nardin is one of the few manufacturers to have the in-house expertise necessary for the production of its own components and high-precision movements.

SANTA MARIA NOVELLA PARIS : 61 Faubourg Saint Honoré 75008 or 10 Place des Vosges. Since 1612, this dispensary has offered ointments and other elixirs, initially imagined by the Dominican monks of Tuscany to dress both the most famous courts and the artists who immortalized them.

BLACKDRESS, CHANTAL GEMAYEL, fondatrice de l'agence © S. Renoma

DANY ATRACHE COUTURE : haute couture practiced in the purest know-how of workshop embroidery.

CORKCICLE : in partnership with Charity Water, the American brand of recyclable water bottles facilitates access to drinking water in certain areas of the world. An eco-responsible brand that multiplies collaborations with artists.

Eyeglasses ALF : Founded in early 2018, alf is the story of two brothers keen to highlight their expertise and knowledge in order to offer irreproachable quality, already recognized by demanding opticians: optimal comfort and simple elegance, of every moment.

BOHM PARIS : a brand of playful and fashionable jewelry.

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