The new Hermès boutique is located in the heart of the cultural district of Ho Chi Minh City in Vietnam, in the Union Square shopping center. Opened in mid-September, the boutique is spread over two floors with a unique feature: the beauty offer.
Located in the vibrant District 1 area of Ho Chi Minh City, the new Hermès boutique is unveiled in the traditions of Vietnamese basketry as its facade is adorned with woven wood panels while inside, the space is distinguished by a bold use of color, in homage to local craftsmanship and the house’s ancestral know-how. This new address was designed by the Parisian architectural firm RDAI, for a result that echoes the city’s classic French architecture as much as the vibrant colors of the local landscape.
Upon entering, the colorful collections of women’s silk stand out first, and then accessories, jewelry, perfumes and leather goods. Taking the stairs to the first floor, visitors will discover a wooden interpretation of the square “Pegasus Landscape”, by French artist Christian Renonciat, lacquered by local artisans. Upstairs, the women’s ready-to-wear collections are presented in a vast powder pink decor. To access the men’s ready-to-wear and shoe collections, you must first cross the space dedicated to jewelry and watches. And the presence of brightly colored carpets whose patterns are inspired by the undulations of the rice terraces bring a warm and local atmosphere.
And specifically for this store, the Vietnamese sculptor Thai Nhat Minh has created a series of exclusive windows. The artist explores the simplification of forms to capture the spirit and emotions. For Hermès, he created an animated work using the traditional paper flowers for which the village of Thanh Tien (Phu Mau commune) is famous, in particular lotus flowers. The windows perfectly embody the meeting between the equestrian heritage of the Parisian house and traditional Vietnamese craftsmanship.